AI for Marketers: Claude, ChatGPT & Gemini

Use AI assistants to plan campaigns, write in Arabic and English, analyse data and save hours every week, with prompts and workflows you can use the next day.

ClaudeChatGPTGemini
Format
Hybrid
Level
All levels
Duration
3 weeks · 6 live sessions (12 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

150 JOD

About this course

AI assistants can already do a large part of a marketer's daily work: research, planning, copywriting, reporting and analysis. The difference between people who save hours with them and people who get generic results is how they use them.

This practical course shows you how we use Claude, ChatGPT and Gemini in real marketing work: writing that sounds human in Arabic and English, campaign planning, competitor research, analysing ad and sales data, and building simple automations. No coding needed.

Who it's for:

  • Anyone in marketing, sales or business who wants to work faster
  • Business owners who want to do more with a small team
  • Companies that want their team to use AI safely and well

By the end you will be able to:

  • Write prompts that give precise, useful results
  • Choose the right assistant for each task
  • Produce ad copy, posts, emails and landing page text in both languages
  • Analyse spreadsheets and ad reports with AI
  • Build reusable workflows and simple automations

Course outline

  1. 01Getting real results from AI
    • How large language models work, in plain language
    • Claude vs ChatGPT vs Gemini: strengths of each
    • Prompt structure: role, context, task, format
  2. 02Writing in Arabic and English
    • Ad copy, posts, emails and landing pages
    • Keeping your brand voice and avoiding the “AI tone”
  3. 03Research and planning
    • Market and competitor research
    • Campaign plans, content calendars and briefs
  4. 04Working with data
    • Analysing spreadsheets, ad reports and sales data
    • Charts and summaries for managers and clients
  5. 05Images and video
    • AI tools for creatives: what's useful and what's not
  6. 06Workflows and automation
    • Projects, custom instructions and reusable templates
    • Simple automations without code
    • Privacy and safe use at work
    • Final project: your personal AI toolkit

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Do I need paid AI subscriptions?

No. You can follow the course with the free versions. We show you when a paid plan is worth it.

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.