Tracking, Analytics & Dashboards

GA4, Google Tag Manager, Meta Conversions API and live dashboards. Know exactly which campaign brings each sale and lead, and report it clearly.

GA4Tag ManagerLooker Studio
Format
Hybrid
Level
All levels
Duration
4 weeks · 8 live sessions (16 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

220 JOD

About this course

Every ad decision depends on data, and most accounts are working with data that is incomplete or wrong. Broken pixels, missing events and ad platforms that each claim the same sale make it hard to know what really works.

This course teaches you to build tracking you can trust and to turn it into clear dashboards. You will set up GA4 and Google Tag Manager properly, connect server-side events for Meta, TikTok and Snapchat, use UTM links consistently, and build live dashboards for managers and clients.

Who it's for:

  • Performance marketers who want reliable numbers
  • Business owners who want to know what their ad money brings
  • Analysts and agency teams who build client reports

By the end you will be able to:

  • Plan a tracking setup for a store or a lead-generation business
  • Implement GA4 and Google Tag Manager
  • Set up Conversions API and other server-side events
  • Build UTM conventions and attribution you can explain
  • Create live dashboards in Looker Studio

Course outline

  1. 01Why tracking breaks
    • Browsers, iOS, ad blockers and consent
    • Planning what to measure: a tracking plan
  2. 02GA4 done properly
    • Properties, data streams and key events
    • Reports and explorations that answer real questions
  3. 03Google Tag Manager
    • Tags, triggers and variables
    • The data layer for stores and forms
  4. 04Server-side and Conversions API
    • Meta Conversions API, TikTok Events API, Snapchat CAPI
    • Event matching and deduplication
  5. 05UTMs and attribution
    • A UTM naming system for the whole team
    • Why platforms disagree, and what to trust
  6. 06Dashboards
    • Looker Studio: connecting GA4, ads and spreadsheets
    • Dashboards for managers vs for marketers
    • Final project: a live dashboard for a real business

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.