Performance Marketing Diploma

Our complete track: Meta Ads, Google Ads, TikTok & Snapchat Ads, and Tracking & Dashboards in one diploma. Become a job-ready performance marketer, and save 190 JOD compared to taking the courses separately.

MetaGoogle AdsTikTokSnapchat
Format
Hybrid
Level
All levels
Duration
17 weeks · 4 courses · 34 live sessions (68 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

750 JOD

About this course

The Performance Marketing Diploma brings together the four courses a performance marketer needs, in the order that makes sense: tracking foundations, Meta Ads, Google Ads, then TikTok and Snapchat Ads.

It is designed for people who want to work in paid media, in-house or at an agency, and for business owners who want to manage their full ad budget themselves. You work on real campaigns throughout, and you graduate with a portfolio of campaign plans and a diploma certificate.

Included courses:

  • Meta Ads for Sales, Leads & WhatsApp Messages
  • Google Ads: Search & Performance Max
  • TikTok & Snapchat Ads
  • Tracking, Analytics & Dashboards

Why the diploma:

  • The full skill set employers ask for in one track
  • A fixed schedule and one group from start to finish
  • A lower price than the four courses separately, with installments available

Course outline

  1. 01Part 1: Tracking, Analytics & Dashboards
    • GA4, Google Tag Manager and Conversions API
    • UTMs, attribution and live dashboards
  2. 02Part 2: Meta Ads for Sales, Leads & WhatsApp Messages
    • Account setup, Pixel and CAPI
    • Sales, lead and WhatsApp message campaigns
    • Creative testing and scaling
  3. 03Part 3: Google Ads: Search & Performance Max
    • Keyword research and Search campaigns
    • Performance Max for stores and leads
    • Weekly optimisation
  4. 04Part 4: TikTok & Snapchat Ads
    • Setup, pixels and campaign types
    • Vertical video creative that performs
  5. 05Graduation project
    • A full multi-platform media plan for a real business
    • Presentation and feedback

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Can I take the courses one by one instead?

Yes. Each course is also available on its own. The diploma is the complete track at a lower total price, with one group from start to finish.

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.