TikTok & Snapchat Ads

Reach younger audiences in Jordan and the Gulf, where Snapchat and TikTok lead. Campaigns, creatives and tracking for sales and leads on both platforms.

TikTokSnapchat
Format
Hybrid
Level
All levels
Duration
3 weeks · 6 live sessions (12 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

180 JOD

About this course

In Saudi Arabia and across the Gulf, Snapchat is one of the most powerful ad platforms, and TikTok is where attention is growing fastest. Both reward a different kind of creative and a different way of testing than Meta.

This course covers both platforms side by side: account setup, pixels and events, campaign types for sales and leads, and above all the vertical video creative that makes these platforms work.

Who it's for:

  • Marketers who run Meta ads and want to expand
  • Businesses targeting Saudi Arabia, the UAE and younger audiences
  • Content creators who want to understand paid distribution

By the end you will be able to:

  • Set up TikTok Ads Manager and Snapchat Ads Manager correctly
  • Install the pixels and events for sales and leads
  • Plan and brief vertical video creative that performs
  • Run, read and scale campaigns on both platforms

Course outline

  1. 01The two platforms
    • Who uses TikTok and Snapchat in MENA, and how
    • Where each platform fits in your media plan
  2. 02Setup and tracking
    • Business Center, ad accounts and pixels
    • Events API and conversion tracking
  3. 03TikTok campaigns
    • Campaign types, Smart+ and Spark Ads
    • Targeting and bidding
  4. 04Snapchat campaigns
    • Campaign types, placements and lead forms
    • Snapchat for Saudi Arabia and the Gulf
  5. 05Creative that works
    • Hooks in the first two seconds
    • Working with creators and UGC
    • Testing creatives systematically
  6. 06Results and scaling
    • Reading results on each platform
    • Final project: a combined TikTok and Snapchat plan

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.