A one-day workshop on everything after the click: offers, WhatsApp Business, fast replies, follow-up scripts, a simple CRM and the numbers that show which campaign brings customers.
WhatsAppMetaGoogle Ads
Format
Live online
Level
All levels
Duration
1 day · 6 hours
Schedule
Evening groups · Live online · Arabic or English groups
From Lead to Sale: Turn Enquiries into Customers is a course by Algurus Academy in Amman, Jordan, taught live online in Arabic or English groups, with one-to-one online sessions also available. It runs for 1 day, 6 hours. It costs 90 JOD per person. It covers Why cheap leads don't sell; WhatsApp Business and speed to lead; Follow-up, scripts and a simple CRM; and Closing the loop. It suits beginners, business owners and marketers who want better results. It is taught by Mohammad Khalil from the Algurus Agency team. Students who complete it receive a verifiable Algurus Academy certificate.
About this course
Most businesses don't have a lead problem. They have a follow-up problem: slow replies, no record of where each lead came from, and ads that optimise for cheap forms instead of paying customers.
This workshop covers what happens after the click. No ad platform setup is needed: lead campaigns are taught in the Meta, Google and LinkedIn courses.
Who it's for:
Clinics, real estate, education, car dealers and service businesses
Sales and customer service teams
Marketers whose leads "don't convert"
Business owners
By the end of the day you will be able to:
Measure every step from lead to sale and your real cost per customer
Set up WhatsApp Business for fast, consistent replies
Follow up for 7 days with scripts that handle objections
Track leads in a simple CRM and send sales back to the ads
Course outline
01Why cheap leads don't sell
The lead funnel and cost per customer
Offers, pages and qualifying questions
02WhatsApp Business and speed to lead
Profile, catalog, quick replies and labels
Replying within the first 5 minutes
03Follow-up, scripts and a simple CRM
A 7-day follow-up sequence and objection handling
Lead sheet and lead scoring
04Closing the loop
Sending qualified leads and sales back to Meta and Google
Weekly pipeline review and owner report
Workshop exercise: your lead-to-sale plan
Your trainers
MK
Mohammad Khalil
Founder, Algurus · 13+ years in digital marketing
Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.
Frequently asked questions
Do I need ads experience?
No. This workshop starts after the lead arrives, so it suits sales teams and business owners as well as marketers.
Is the course online?
Online. Every group runs live on Zoom, so you can join from anywhere. Sessions are not recorded: if you miss one, we reschedule it with you.
Do I get a certificate?
Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.
Can our sales and marketing teams join together?
Yes, and it works best that way. We run private online groups for companies, adapted to your offers and lead sources. Contact us for a group price.