Meta Ads for Sales, Leads & WhatsApp Messages

Our flagship course. Run Facebook and Instagram campaigns that bring sales, qualified leads and WhatsApp conversations, from a clean account setup to scaling what works.

MetaInstagramWhatsApp
Format
Hybrid
Level
All levels
Duration
6 weeks · 12 live sessions (24 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

300 JOD

About this course

Meta is where most businesses in Jordan and the Gulf spend their first ad budget, and where most of it is wasted. This course teaches the way we run Meta campaigns for clients every day: objectives chosen for the business result, clean tracking, creative that is tested on purpose, and budgets that grow only when the numbers say so.

You will work on real accounts from the first week. We spend extra time on what matters most in this region: Sales campaigns for online stores, Lead campaigns with forms that bring serious people, and Messages campaigns that start conversations on WhatsApp, Messenger and Instagram Direct.

Who it's for:

  • Beginners who want a job or freelance work in paid ads
  • Business owners who run their own ads and want better results
  • Marketers who already run ads and want to scale with confidence

By the end you will be able to:

  • Set up Business Manager, the Pixel and the Conversions API correctly
  • Choose the right objective and structure for sales, leads or messages
  • Build audiences and let Advantage+ work for you instead of against you
  • Plan, produce and test creatives with a clear method
  • Read the numbers, fix weak campaigns and scale the winners

Course outline

  1. 01Foundations and account setup
    • Business Manager, ad accounts, pages and permissions
    • Payment methods, spending limits and avoiding account restrictions
    • How Meta's auction and delivery really work
  2. 02Tracking that you can trust
    • Pixel and Conversions API (CAPI)
    • Standard events for stores, lead forms and WhatsApp
    • Event quality, Aggregated Event Measurement and domain verification
  3. 03Sales campaigns for online stores
    • Catalogue setup and Advantage+ Shopping
    • Structure for testing and for scaling
    • Retargeting that doesn't burn the budget
  4. 04Lead campaigns that bring serious people
    • Instant forms vs website forms
    • Questions that filter out bad leads
    • Sending leads to your CRM or WhatsApp fast
  5. 05Messages campaigns: WhatsApp, Messenger and Instagram
    • Click-to-WhatsApp ads and message templates
    • Conversation starters and automated replies
    • Turning conversations into sales: the follow-up process
  6. 06Audiences and Advantage+
    • Broad, lookalike and custom audiences in 2026
    • When to guide the algorithm and when to let it work
  7. 07Creative that performs
    • Hooks, formats and the 3-2-2 testing method
    • UGC, static and video: what works in MENA
    • Writing ad copy in Arabic and English
  8. 08Reading results and scaling
    • The metrics that matter for each objective
    • Diagnosing weak campaigns step by step
    • Scaling budgets vertically and horizontally
    • Final project: a full campaign plan for a real business

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Do I need my own ad account and budget?

It helps but it's not required. You can practise on your own business or a practice account; we show you how to test safely with a small daily budget.

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.