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E-commerce Ads: Catalog, Shopping & Profit

The advanced course for online stores: product feeds, Google Shopping and Performance Max, catalog ads on Meta, TikTok and Snapchat, and the profit math that tells you what really makes money.

ShopifyMetaGoogle AdsTikTokSnapchat
Format
Live online
Level
Advanced
Duration
4 weeks · 8 live sessions (16 hours)
Schedule
Evening groups · Live online · Arabic or English groups
Request to join

240 JOD per person

Course in brief

E-commerce Ads: Catalog, Shopping & Profit is a course by Algurus Academy in Amman, Jordan, taught live online in Arabic or English groups, with one-to-one online sessions also available. It runs for 4 weeks, 8 live sessions (16 hours). It costs 240 JOD per person. It covers The profit math of a store; Product feeds that win; Google Shopping and Performance Max; Meta catalog ads in depth; and TikTok and Snapchat catalog ads. It is designed for experienced marketers. It is taught by Mohammad Khalil from the Algurus Agency team. Students who complete it receive a verifiable Algurus Academy certificate.

E-commerce Ads: Catalog, Shopping & Profit

About this course

Many stores can launch a sales campaign. Far fewer know whether it makes a profit, or how to scale it without losing money. This is the advanced step after the Meta Ads or Shopify course.

You work on your own store (or a practice store we provide) with the same methods we use for watch, jewelry, fashion and footwear brands in Jordan and the Gulf.

Who it's for:

  • Store owners already selling online
  • E-commerce and performance marketers
  • Agency teams running stores for clients

By the end of the course you will be able to:

  • Calculate your margin, break-even ROAS and target cost per purchase
  • Build product feeds and custom labels that win on every platform
  • Run Google Shopping, Performance Max and catalog ads on Meta, TikTok and Snapchat
  • Plan Ramadan, Eid and White Friday, and bring buyers back

Course outline

  1. 01The profit math of a store
    • Margin per order, break-even ROAS and target ROAS
    • Average order value and new vs returning customers
  2. 02Product feeds that win
    • Google Merchant Center setup
    • Titles, attributes and custom labels
  3. 03Google Shopping and Performance Max
    • Standard Shopping vs Performance Max
    • Campaigns by margin, brand protection
  4. 04Meta catalog ads in depth
    • Product sets and dynamic ads
    • Scaling Advantage+ campaigns
  5. 05TikTok and Snapchat catalog ads
    • Connecting the catalog
    • When they beat Meta, especially in Saudi Arabia
  6. 06Conversion rate optimization
    • Product pages and checkout for mobile
    • Trust signals for MENA shoppers
  7. 07Seasons and offers
    • Ramadan, Eid, White Friday and Mother's Day
    • Budget ramps and offers that protect margin
  8. 08Repeat buyers and your 90-day plan
    • Email and WhatsApp flows, loyalty and win-back
    • Final project: a 90-day profit plan for your store

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Do I need experience before joining?

Yes, this is an advanced course. You should already run ads for a store, or have taken the Meta Ads or Shopify course.

Is the course online?

Online. Every group runs live on Zoom, so you can join from anywhere. Sessions are not recorded: if you miss one, we reschedule it with you.

Does it work for stores not on Shopify?

Yes. Shopify is used in examples, but feeds, catalog ads and profit math work for WooCommerce, Salla, Zid and custom stores too.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private online groups for companies, and can adapt the content to your market and accounts. Contact us for a group price.

Articles about this course

All articles
How to Start a Shopify Store in Jordan: Payments, Shipping and Costs
18 September 2026 · Shopify & E-commerce

How to Start a Shopify Store in Jordan: Payments, Shipping and Costs

A step-by-step guide to starting a Shopify store in Jordan: products and margins, Arabic and English setup, payments, shipping to the Gulf and profit per order.

Read article

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