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Social Media Management & Organic Growth

Plan, create and manage content that grows real followers and customers on Instagram, TikTok, Facebook and LinkedIn, without relying only on ads.

InstagramTikTokFacebookLinkedIn
Format
Hybrid
Level
All levels
Duration
4 weeks · 8 live sessions (16 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

190 JOD

About this course

Organic social media still builds brands, trust and demand, but only when it is managed with a plan. Posting every day without a strategy rarely grows anything.

This course teaches you to run social media the way an agency does: a clear strategy, content pillars, a calendar, formats that each platform rewards, community management, and monthly reporting that shows what is working.

Who it's for:

  • Beginners who want to work as social media managers
  • Business owners who manage their own accounts
  • Content creators who want to grow in a structured way

By the end you will be able to:

  • Build a social media strategy and content pillars
  • Plan a monthly content calendar
  • Create Reels, carousels and posts that perform
  • Manage comments, messages and community
  • Measure growth and report it clearly

Course outline

  1. 01Strategy
    • Goals, audience and positioning
    • Content pillars and brand voice
  2. 02Platforms
    • Instagram, TikTok, Facebook and LinkedIn: what each rewards
    • Algorithms explained simply
  3. 03Content creation
    • Reels and short video
    • Carousels, posts and stories
    • Tools for fast, consistent design
  4. 04Planning and publishing
    • Monthly calendars and approvals
    • Scheduling tools
  5. 05Community and growth
    • Comments, DMs and customer service
    • Collaborations and creators
  6. 06Measuring
    • Metrics that matter and monthly reports
    • Final project: a 30-day plan for a real brand

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.