LinkedIn Ads Workshop: B2B Lead Generation

A one-day workshop on reaching decision-makers with LinkedIn Ads: targeting by job and company, lead gen forms and campaigns that bring qualified B2B leads.

LinkedIn
Format
Hybrid
Level
All levels
Duration
1 day · 6 hours
Schedule
Evening groups · Live online or in Amman · Arabic or English groups

About this course

LinkedIn is the only ad platform where you can target people by job title, seniority, industry and company. It costs more per click, so it only pays off when it is set up precisely.

This one-day workshop shows you how to run LinkedIn Ads for B2B services, software, training and recruitment: targeting, offers, lead gen forms, creatives and follow-up.

Who it's for:

  • B2B companies, agencies and consultants
  • Marketers who sell to businesses
  • Sales teams who want better leads

By the end of the day you will be able to:

  • Set up Campaign Manager and the Insight Tag
  • Build precise audiences of decision-makers
  • Create lead gen form campaigns that qualify leads
  • Control costs and measure pipeline, not just clicks

Course outline

  1. 01LinkedIn for B2B
    • When LinkedIn Ads is worth it
    • Offers that work for decision-makers
  2. 02Setup
    • Campaign Manager, pages and Insight Tag
  3. 03Targeting
    • Job titles, seniority, industries and company lists
    • Matched audiences and retargeting
  4. 04Lead Gen Forms
    • Form design that qualifies leads
    • Sending leads to your CRM
  5. 05Creative and budget
    • Single image, document and video ads
    • Bidding and cost control
    • Workshop exercise: a campaign for a real B2B offer

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.