SEO & GEO Mastery: Rank on Google and in AI Search

On-page, off-page and technical SEO, plus GEO: how to get your brand cited by ChatGPT, Gemini and Google's AI Overviews. Taught by Jordan's leading SEO team.

GoogleChatGPTGemini
Format
Hybrid
Level
All levels
Duration
6 weeks · 12 live sessions (24 hours)
Schedule
Evening groups · Live online or in Amman · Arabic or English groups
Request to join

270 JOD

About this course

Search is changing. People still search on Google, but more and more of them ask ChatGPT, Gemini or read Google's AI Overviews first. This course teaches both: classic SEO that ranks pages on Google, and GEO (Generative Engine Optimization), which makes AI assistants mention and cite your brand.

You will learn the full SEO system we use: technical foundations, on-page optimisation, content that answers real questions, and off-page authority. We cover Arabic SEO in depth, because ranking in Arabic has its own rules, and local SEO for businesses that serve a city or a country.

Who it's for:

  • Beginners who want a career in SEO
  • Business owners who want free, steady traffic from Google
  • Marketers and content writers who want their work to rank

By the end you will be able to:

  • Audit a website and fix the technical issues that block ranking
  • Do keyword research in Arabic and English and plan content around it
  • Optimise pages, internal links and structured data
  • Build authority with safe, effective off-page work
  • Make your brand visible and cited in AI search (GEO)
  • Measure results with Search Console and GA4

Course outline

  1. 01How search works in 2026
    • Google ranking systems in plain language
    • AI Overviews, ChatGPT search and Gemini: what changed
  2. 02Technical SEO
    • Crawling, indexing, sitemaps and robots
    • Site speed and Core Web Vitals
    • Multilingual sites: hreflang and Arabic URLs
    • Fixing a real site: a live audit
  3. 03Keyword research and content strategy
    • Arabic vs English search behaviour
    • Search intent and topic clusters
    • Content briefs that writers can follow
  4. 04On-page SEO
    • Titles, headings and page structure
    • Internal linking
    • Structured data (schema) for rich results
  5. 05Off-page SEO and authority
    • Links that help and links that hurt
    • Digital PR and brand mentions
    • Local SEO and Google Business Profile
  6. 06GEO: Generative Engine Optimization
    • How AI assistants choose which sources to cite
    • Making your content quotable and trustworthy
    • Tracking your brand's visibility in AI answers
  7. 07Measuring and reporting
    • Search Console and GA4 for SEO
    • Monthly reporting that shows real progress
    • Final project: a full SEO & GEO plan for a real website

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Do I need a website to join?

No, but it helps. If you don't have one, we give you a practice site so you can apply every step.

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.