ASO Workshop: App Store Optimization

A one-day workshop on ranking apps in the App Store and Google Play: keywords, listings, ratings and conversion, in Arabic and English markets.

App StoreGoogle Play
Format
Hybrid
Level
All levels
Duration
1 day · 6 hours
Schedule
Evening groups · Live online or in Amman · Arabic or English groups

About this course

Most app downloads start with a search inside the App Store or Google Play. App Store Optimization (ASO) decides whether your app appears in those searches and whether people tap Install.

In this intensive workshop you will learn how both stores rank apps, how to research keywords in Arabic and English, how to write and design a listing that converts, and how to manage ratings and reviews.

Who it's for:

  • App owners and product managers
  • Marketers responsible for app growth
  • SEO specialists who want to add ASO

By the end of the day you will be able to:

  • Research and choose app keywords in both languages
  • Optimise titles, subtitles, descriptions and screenshots
  • Improve ratings and respond to reviews
  • Measure and improve store conversion

Course outline

  1. 01How app stores rank apps
    • App Store vs Google Play
    • Ranking factors and search behaviour in MENA
  2. 02Keywords
    • Arabic and English keyword research
    • Where keywords go in each store
  3. 03The listing
    • Title, subtitle and description
    • Icons, screenshots and preview videos
  4. 04Ratings and reviews
    • Getting more positive ratings
    • Replying to reviews
  5. 05Measuring and testing
    • Store analytics and A/B tests
    • Workshop exercise: optimise a real listing

Your trainers

Mohammad Khalil

Founder, Algurus · 13+ years in digital marketing

Mohammad has managed more than $28M in ad spend across Meta, Google, TikTok, Snapchat and LinkedIn for 120+ clients in Jordan, the Gulf and beyond. He leads Algurus Agency's SEO, GEO and e-commerce work and has built 75+ Shopify stores.

Frequently asked questions

Is it online or in person?

Both. Each group runs live on Zoom or in person in Amman, and every session is recorded and added to your student portal so you can rewatch it any time.

Which language is it taught in?

We run separate Arabic and English groups. In Arabic groups the platform terms stay in English, exactly as you will see them inside the tools.

Do I get a certificate?

Yes. Every graduate receives an Algurus Academy certificate with a unique code that anyone can verify on our website.

Can you train our company's team?

Yes. We run private groups for companies, in person or online, and can adapt the content to your market and accounts. Contact us for a group price.