Blog
Notes from the campaigns we run: paid ads, SEO, e-commerce and analytics.
Blog
How to Plan White Friday Ads: A Step-by-Step Guide for E-commerce Marketers
White Friday 2026 is on 27 November. Learn how seasonal-sale ad campaigns are prepared, from feed sale prices and tracking tests to JOD budget pacing, audience warm-up and honest discounts, with an Amman store example.
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White Friday 2026: A Paid-Ads Checklist for Online Stores in Jordan
White Friday is on 27 November 2026. A two-week countdown for Jordanian online stores: feeds, tracking, JOD budgets, audiences, bilingual creative, WhatsApp and honest discounts.
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ChatGPT Ads Explained: How They Work, How Bidding Works, and How to Get Ready
A lesson on ChatGPT ads: who sees them, which formats exist, how ads are matched to conversations, how CPM, CPC and the new Target CPA bidding work, and how to measure results and prepare from Jordan.
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What Are ChatGPT Ads? How They Work, What They Cost, and Who Should Test Them
ChatGPT ads are labeled sponsored placements shown to Free and Go users. Here is how formats, targeting, CPM and CPC bidding, the 9 November change and measurement work, plus what it means for advertisers in Jordan.
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Meta Product Browsing Is Now On by Default: Keep It or Turn It Off?
Since 28 October 2026, Meta adds product browsing to existing ads unless you opted out. What it is, who it suits, and how to test it or turn it off.
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Meta Is Removing Manual Placements: What Changes for Your Ads
Meta is removing manual placement selection for Sales, Leads, Engagement and App promotion campaigns. Here is what changes, what control you keep and how to adapt.
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What Is ASO? How to Rank Your App in the App Store and Google Play
App store optimization (ASO) helps your app rank in the App Store and Google Play. Learn the ranking factors, screenshots, reviews and Arabic listings.
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LinkedIn Ads for B2B Lead Generation: A Practical Guide
When LinkedIn Ads are worth it for B2B, how to target by job title and company, use Lead Gen Forms and judge cost per lead, with examples for Jordan.
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How to Grow on Instagram Organically in 2026 (Without Paying for Ads)
How to grow on Instagram organically in 2026: content pillars, Reels with strong hooks, steady posting, DMs and Insights, plus when to add paid ads.
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Performance Max Campaigns: A Step-by-Step Guide for Beginners
What Performance Max is, what you need before launch, how to build asset groups and audience signals, and when to choose it over Search.
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AI in Digital Marketing: 10 Ways Marketers Use Claude, ChatGPT and Gemini Every Day
AI in digital marketing, made practical: 10 daily ways marketers use Claude, ChatGPT and Gemini, with example prompts, limits and data privacy rules.
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TikTok Ads vs Snapchat Ads: Which Works Better in Jordan and the Gulf?
TikTok ads vs Snapchat ads in Jordan and the Gulf: compare ad reach, costs, creatives and tracking, and find which platform fits your business.
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Local SEO in Amman: How to Rank Your Business on Google Maps
Local SEO in Amman explained: how Google ranks businesses on Maps, how to set up your Business Profile, earn reviews, keep NAP consistent and track calls.
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Google Ads vs Meta Ads: Which Is Better for Your Business in Jordan?
Google Ads vs Meta Ads in Jordan: when search intent beats discovery, what really drives cost per click, and how to use both platforms together.
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How Much Does a Digital Marketing Course Cost in Jordan?
What a good digital marketing course in Jordan should include, what to check before you pay, and the full Algurus Academy price list in JOD.
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Click-to-WhatsApp Ads on Meta: Step-by-Step Setup
How to set up click-to-WhatsApp ads in Meta Ads Manager, write the welcome message, test your budget and turn conversations into sales.
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What Is ROAS, and How Do You Find Your Break-Even ROAS?
ROAS shows what your ads earn per dinar spent. Learn the formula, how to find your break-even ROAS from your margin, and how to improve it.
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Google, Meta, TikTok or Snapchat: Where Should a Small Business Start Advertising?
Not sure which ad platform to start with? Compare Google, Meta, TikTok and Snapchat by intent, audience and budget, with reach data for Jordan.
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What Is GEO? How to Show Up in ChatGPT and AI Answers
GEO explained simply: how ChatGPT, Gemini and AI Overviews choose their sources, how GEO builds on SEO, and the practical steps to get your business cited.
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How to Start a Shopify Store in Jordan: Payments, Shipping and Costs
A step-by-step guide to starting a Shopify store in Jordan: products and margins, Arabic and English setup, payments, shipping to the Gulf and profit per order.
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GA4, Meta Pixel and Conversions API: A Setup Checklist
Why conversion tracking breaks, and a step-by-step checklist to set up GA4, Google Tag Manager, the Meta Pixel and Conversions API correctly.
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How to Become a Performance Marketer in Jordan
What performance marketers do, the skills employers want, a 6-month roadmap and how to land your first role in Jordan or with Gulf clients.
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Tell us about your role and goals and we will point you to the right starting point.
