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What is Break-even ROAS?
Break-even Return on Ad Spend · عائد نقطة التعادل
Quick answer
Break-even ROAS is the lowest ROAS at which your ads stop losing money. Below it you lose money on every sale; above it you make a profit.
The formula
Break-even ROAS = 1 ÷ Profit margin (before ads)
Example in JOD
If 40% of each sale is left after product cost, shipping and fees, break-even ROAS = 1 ÷ 0.40 = 2.5. A ROAS of 2 would lose money; a ROAS of 3 makes a profit.
Try it: Break-even ROAS calculator
x ROAS
