Paid ads
What is CPA?
Cost per Acquisition · تكلفة الاستحواذ
Quick answer
CPA is the average amount you pay in ads to get one result, such as a sale, a sign-up or a lead.
The formula
CPA = Ad spend ÷ Conversions
Example in JOD
You spend 300 JOD and get 25 orders. CPA = 300 ÷ 25 = 12 JOD per order.
Try it: CPA calculator
JOD
