E-commerce
What is AOV?
Average Order Value · متوسط قيمة الطلب
Quick answer
AOV is the average amount a customer spends in one order. Raising it (bundles, upsells, free-shipping thresholds) makes every ad click worth more.
The formula
AOV = Revenue ÷ Number of orders
Example in JOD
120 orders brought 4,800 JOD. AOV = 4,800 ÷ 120 = 40 JOD.
Try it: AOV calculator
JOD
