E-commerce
What is CAC?
Customer Acquisition Cost · تكلفة اكتساب العميل
Quick answer
CAC is the total cost of winning one new customer, including ads and other marketing costs. Healthy businesses keep LTV well above CAC.
The formula
CAC = Total marketing cost ÷ New customers
Example in JOD
You spent 1,200 JOD on ads and content in a month and won 80 new customers. CAC = 1,200 ÷ 80 = 15 JOD.
Try it: CAC calculator
JOD
