Paid ads
What is ROAS?
Return on Ad Spend · العائد على الإنفاق الإعلاني
Quick answer
ROAS is how much revenue you get back for every 1 JOD you spend on ads. A ROAS of 4 means every 1 JOD in ads brought back 4 JOD in sales.
The formula
ROAS = Revenue from ads ÷ Ad spend
Example in JOD
A perfume store in Amman spends 500 JOD on Instagram ads in a month and the ads bring 2,000 JOD in orders. ROAS = 2,000 ÷ 500 = 4 (or 400%).
Try it: ROAS calculator
x ROAS
