Tracking & analytics

What is Conversions API?

Meta Conversions API (CAPI) · واجهة التحويلات (CAPI)

Quick answer

The Conversions API sends events like purchases from your server directly to Meta, alongside the Pixel, so fewer events are lost to browsers and ad blockers.

Example in JOD

A customer buys on Safari with tracking protection on. The Pixel may miss it, but your server still reports the purchase to Meta.

Related terms

Meta Pixel Key events (GA4)

Learn this properly

Analytics & AI

Tracking, Analytics & Dashboards

GA4, Google Tag Manager, Meta Conversions API and live dashboards. Know exactly which campaign brings each sale and lead, and report it clearly.

Format: Hybrid
Level: All levels
Duration: 4 weeks · 8 live sessions (16 hours)

220 JOD