Tracking & analytics
What is Key events (GA4)?
Key events in Google Analytics 4 · الأحداث الرئيسية في GA4
Quick answer
Key events are the actions you mark as most important in Google Analytics 4, like a purchase, a lead form or a WhatsApp click. Google renamed GA4 “conversions” to “key events” in 2024.
Example in JOD
You mark generate_lead and whatsapp_click as key events, then compare which traffic source brings the most of them.
