Tracking & analytics
What is Meta Pixel?
Meta Pixel · بكسل ميتا
Quick answer
The Meta Pixel is a piece of code on your website that tells Meta what visitors do, like viewing a product, adding to cart or buying, so ads can be measured and optimised.
Example in JOD
Without the Pixel, Meta cannot see which ad produced a 40 JOD order, so it cannot find more people likely to buy.
