Google Ads
What is Match types?
Keyword match types · أنواع مطابقة الكلمات
Quick answer
Match types decide how closely a search must match your keyword for your ad to show. Broad match reaches the widest range of related searches; phrase and exact match are tighter.
Example in JOD
With broad match, “digital marketing course” can also show for “learn online marketing”. Exact match stays much closer to the words you chose.
