Google Ads

What is Negative keywords?

Negative keywords · الكلمات المفتاحية السلبية

Quick answer

Negative keywords are search terms you tell Google Ads NOT to show your ad for, which stops you paying for clicks that will never buy.

Example in JOD

A paid course adds “free”, “pdf” and “jobs” as negatives so people searching for free downloads or jobs do not click the ad.

Related terms

Match types Quality Score CPC

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