Google Ads
What is Quality Score?
Google Ads Quality Score · نقاط الجودة
Quick answer
Quality Score is Google Ads’ 1–10 rating of how your keyword, ad and landing page compare with other advertisers. It is based on expected click-through rate, ad relevance and landing page experience.
Example in JOD
A keyword “meta ads course amman” with an ad and page that both talk about that exact course usually scores higher than a generic homepage.
