Paid ads
What is Conversion rate?
Conversion rate (CVR) · معدل التحويل
Quick answer
Conversion rate is the percentage of visitors or clicks that take the action you want, such as buying, booking or sending a message.
The formula
Conversion rate = Conversions ÷ Clicks (or visitors) × 100
Example in JOD
400 clicks brought 12 orders. Conversion rate = 12 ÷ 400 × 100 = 3%.
Try it: Conversion rate calculator
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