Paid ads
What is CTR?
Click-through Rate · نسبة النقر إلى الظهور
Quick answer
CTR is the percentage of people who saw your ad and clicked it. It shows how attractive and relevant the ad is.
The formula
CTR = Clicks ÷ Impressions × 100
Example in JOD
Your ad was shown 20,000 times and got 300 clicks. CTR = 300 ÷ 20,000 × 100 = 1.5%.
Try it: CTR calculator
% CTR
