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What is Reach vs impressions?

Reach and impressions · الوصول ومرات الظهور

Quick answer

Reach is the number of different people who saw your ad. Impressions are the total number of times it was shown, so one person can create several impressions.

Example in JOD

If 10,000 people each saw your ad 3 times, reach = 10,000 and impressions = 30,000.

Related terms

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