Content & creative
What is Hook?
Video hook · الخطّاف (Hook)
Quick answer
The hook is the first 1–3 seconds of a video or ad that make people stop scrolling. If the hook fails, most people never see the rest.
Example in JOD
“I spent 3,000 JOD on ads and made this mistake…” is a hook. Starting with your logo for 3 seconds is not.
