Content & creative
What is UGC?
User-Generated Content · المحتوى الذي ينشئه المستخدمون
Quick answer
UGC is content made by customers or creators rather than the brand, like reviews, unboxing videos and selfie-style testimonials. It often blends into the feed better than polished ads.
Example in JOD
A customer films herself trying your perfume and explains why she likes it. You run it as an ad with her permission.
