Tracking & analytics
What is A/B testing?
A/B testing (split testing) · اختبار A/B
Quick answer
A/B testing compares two versions of an ad, page or email by splitting the audience between them, so the data shows which one performs better.
Example in JOD
Half your visitors see the button “Book now”, half see “Get a free consultation”. After two weeks, the version with more bookings wins.
