Paid ads

What is Lookalike audience?

Lookalike audience · الجمهور المشابه

Quick answer

A lookalike audience is a group of new people the ad platform finds because they resemble a source list you give it, such as your buyers.

Example in JOD

You upload 1,000 past customers to Meta and ask for a 1% lookalike in Jordan: Meta finds the people most similar to them.

Related terms