Tracking & analytics
What is UTM parameters?
UTM tracking parameters · معاملات UTM
Quick answer
UTM parameters are tags you add to the end of a link (like utm_source=instagram) so Google Analytics can tell exactly where each visit and sale came from.
Example in JOD
algurusacademy.com/?utm_source=instagram&utm_medium=paid_social&utm_campaign=ramadan. Keep values lowercase: GA4 treats “Instagram” and “instagram” as two different sources.
Source: Google Analytics Help – URL builders
