E-commerce
What is Cart abandonment?
Cart abandonment · التخلي عن السلة
Quick answer
Cart abandonment is when a shopper adds products to the cart but leaves without buying. Reminders by email, WhatsApp or retargeting ads can win many of them back.
The formula
Abandonment rate = (1 − Orders ÷ Carts created) × 100
Example in JOD
500 carts were created and 150 became orders. Abandonment rate = (1 − 150 ÷ 500) × 100 = 70%.
