Paid ads
What is CPL?
Cost per Lead · تكلفة العميل المحتمل
Quick answer
CPL is what you pay in ads, on average, for one lead: a form, a call or a WhatsApp message from someone interested.
The formula
CPL = Ad spend ÷ Leads
Example in JOD
You spend 300 JOD and get 60 WhatsApp leads. CPL = 300 ÷ 60 = 5 JOD per lead.
Try it: CPL calculator
JOD
